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11/2/11

Being Online Means Being In Line for a Job

By guest blogger, Michele Posehn, Senior Recruiter for Sodexo. Originally posted on the Student Branding Blog.

These days, searching for a job is about more than just sending out resumes. You need to build your personal brand – online. And, you need to connect with recruiters, hiring managers and others who may have a hand in the hiring process.

While recruiters are using platforms like Twitter and LinkedIn to tell you about the latest opportunity in Wisconsin or what booth they will be in at the next convention, you can engage them on Facebook and receive up-to-the-minute job information on mobile apps.

When it comes to your job search, how are you connecting online and establishing your personal brand? Are you updating your online profiles accordingly? By building your personal brand on social media sites, you can market yourself better and help further your job search.

For example, set your Facebook privacy settings to allow you to keep personal posts visible to your friends and family, and professional or job-related posts more public. Or, increase your chances of being noticed by highlighting your accomplishments on your LinkedIn profile. Use keywords that describe your skills and experience within your profiles so that recruiters can find you based on their own keyword searches when they’re looking for potential candidates.

The bottom line is this: make your online presence work for you – even when you’re offline.

I recently read an article about creating a creative presence online and it provided the following tips:

  • Hypertext links can be a gateway to online portfolios or writing samples.
  • Keep a profile, for example on LinkedIn, up to date. Use your profile headline to sell yourself. 
  • Probably most important, make sure any information you are linking a recruiter to is professional and appropriate!
However, it’s not just about building your online profiles. You need to make the time to connect. Take a look at Sodexo – over the last year, 47% of our external hires utilized one or more of our social media sites during their job search, connecting with us on Facebook, LinkedIn, Twitter, and our Careers Blog which receives over 10,000 page views per month.

Your social media profiles and accounts are more than just a place where you can chat with friends. They’re tools that can help you make connections and build relationships. If you stay connected, you’ll be more informed and more prepared when that next opportunity presents itself. Start today! Connect with me on LinkedIn or check out all of Sodexo’s networking opportunities.

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1 comments:

Anonymous said...

It is very important to set yourself apart from the competition in today's job market when writing a resume. You will be up against hundreds, if not thousands of other job seekers with the same qualifications as you, so you really need to make an impression that will last on an employer. As a job seeker myself, I have held many sales jobs in the past and each one required a powerful resume that demonstrated my ability to achieve results for the company. Information is widely available for anyone, and there are many resume templates/samples to look at that can give you ideas on how a good resume should be formatted. Not everyone can do this, however. Creating a strong resume takes time, patience, skill, and desire to win the job. If you have all of these qualities, this may be an easy task for you. If not, you may want to look into getting the help of some resume services to guide you and make sure you are covering everything. Good luck on your journey and I hope this post will help you land that perfect job!