If someone is granted the title Chief Blogger would they be called CB for short like the CEO (Chief Executive Officer) or the COO (Chief Operating Officer)? Or is it simply Chief Blogger?
This is a question that may sound a little odd or even silly but I'll bet it has come up in more than one discussion in the last 6 months or less.
Last night as I was blogging about Sodexo's Backpackers Program (a program that feeds school age children who do not have enough to eat) when a colleague of mine forwarded me an interesting news article about blogging and the new trend to name corporate bloggers, "Chief Bloggers."
I giggled at first - Chief Blogger? Are they serious? For us, blogging is just one small part of developing Sodexo's employer brand and goes hand in hand with our many other social media efforts.
After reading the article I was proud to realize we (Sodexo's Talent Acquisition Group) are on the front end of the blogging trend. While this blog is still young and not the official Sodexo corporate blog, it is Sodexo USA's "official" Careers Blog and it serves as an excellent opportunity for us to reach potential candidates and share our culture and what it might be like to work with us.
To blog or not to blog? As the article stated, is a question companies are still asking even as competitors and other forward thinking marketing groups are pursuing with promising and often great results. It seems corporate blogging is finally beginning to catch on and companies like Sodexo (and Coca-Cola, Marriott, and Kodak) have started to blog to tell their stories and engage consumers, clients, or in our case candidates.
And so I am ending this post with a quote pulled from the article. Blog skeptics... you may just have a change of heart and finally be swayed to the benefits and value of blogging as a marketing tool.
“The period of ‘We’ve got to do this too’ has passed, and now people are evaluating blogs as tools,” said Paul Gillin, media consultant and author of The New Influencers. “It’s going mainstream because companies are realizing this is a tool that has utility.”
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source for this post Workforce.com
1 comments:
Great idea. Paul Dunay, blogger for Buzz Marketing works at my company. I really should think about marketing for them...
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